Purpose – Drawing on protection motivation theory (PMT) and expectancy theory, this study aims to
investigate consumers’ lodging consumption intentions during a pandemic crisis.
Design/methodology/approach – The research survey was conducted during the ongoing COVID-19
pandemic (August, 2020) in the USA to investigate consumers’ lodging intentions amidst the pandemic crisis.
PLS-SEM and multiple regression were conducted to explore answers to proposed research questions.
Findings – The research finds that, during the pandemic crisis, consumers’ lodging consumption intentions
are subject to both their internal protection motivation evaluations and the external prevention practices
implemented by the lodging facilities regardless of property types and travel purposes. Notably, the research
finds that consumers are willing to make efforts and pay extra for a safe stay at lodging facilities.
Research limitations/implications – This research contributes to the literature regarding the
applications of PMT and expectancy theory from a crisis management perspective, and it provides
implications and guidelines to the crisis management practices in the lodging industry.
Originality/value – The current research examines the specific protection motivation appraisal factors
and prevention practices significantly impacting consumers’ decisions in terms of willingness to stay at
various lodging facilities (hotels and non-hotel homestay/short-term rental properties) for different purposes
(business and leisure) and to pay premiums for a safe stay.
- Tahun Terbit
- 2022
- Ukuran File
- 436.208 KB
- Tipe File
- PDF
- Tanggal Penerimaan
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12 Dec 2022
- Kolasi
- 22 halaman